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憑藉 AfterShip AI 表現出色的電子商務品牌
Overcoming the barriers to profitable personalization
Achieving hyper-personalization is no easy task. Beyond privacy regulations and the resource demand to train AI models, there are several key challenges:
Lack of shopper data
With nearly 70% of visitors*to your site being new to you, there’s often insufficient data to inform personalized conversion strategies.
Lack of product insights
Newly launched products often lack the historical data needed to fuel accurate personalization.
Sky-high customer expectations
It’s not just about recommending products—it’s about showing why those products are personally relevant to each shopper.
*Source: Frictionless Commerce
Leading hyper-personalization technology powered by product intelligence
With advanced AI technology, AfterShip's Discovery AI delivers hyper-personalization from day one, powered by large multimodal models (LMMs). Discovery AI uncovers deep product associations behind every shopper’s behavior. Enhance the customer experience by showcasing the exact products they seek, introducing new items to high-intent shoppers, and providing personalized buying advice.
Unveil and satisfy the true intentions of every new shopper
Maximize every dollar spent on acquiring new traffic by effortlessly converting new shoppers, even with minimal site interaction. Discovery AI uses multimodal product intelligence to fully understand shoppers' buying intentions. Its GDPR-compliant, session-based approach analyzes behavior without cookies, interpreting product interactions (such as views, clicks, etc.) into relevant product tags and using LLMs to predict interests from those tags.
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Match new products to the right audiences with product associations
If you have many SKUs or frequently launch new products, you can still easily target the right customers, even without historical purchase data. With 500 million transaction data points collected over 10+ years, Discovery AI expands shopper interests by identifying and correlating similar buying patterns within your industry. Powered by product intelligence, it translates these insights to find the most relevant product associations in your store.
Reaffirm buying intentions with messages that resonate
Communicate with shoppers as if you were a close friend who truly understands them. Discovery AI's full explainability allows you to create personalized shopping advisors that explain why each product is an ideal fit, fostering stronger connections with shoppers and driving both conversions and customer loyalty.
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