Peak Season: Harnessing Your BFCM Traffic to Increase Conversion and Lifetime Value
Must-know strategies for automating post-purchase customer experiences, inventory management and transparent communication.
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Join AfterShip as we chat with Shopify experts from Okendo, Nosto, Retention.com and ShipBob to discuss strategies to capitalize peak season traffic and increase lifetime value in 2024 and beyond.
0:00:00 - Retain holiday shoppers through Okendo Reviews, Surveys and Referrals
0:09:17 - Post-purchase success with AfterShip Tracking and Personalization
0:17:10 - Nosto’s strategy on ad consistency, product recommendations and dynamic merchandise
0:25:56 - Grow, reclaim and reactivate with Retention.com
0:37:20 - 5 tips to deliver a seamless peak season with ShipBob
Speakers
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Kendall Monteith
Product Marketing Manager， AfterShip
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Riya Jindal
Technology Partnerships Manager, Nosto
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Gabrielle San Nicola
Agency Partnerships Manager， Okendo
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Megan Blissick
Head of Agency Partnerships, Retention.com
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Krista Pisciotta
Head of Agency Partnerships, ShipBob
“Brands optimizing AfterShip’s branded tracking page have seen a 30% increase in repeat sales and 12% improvement in their SEO ranking”.
Kendall Monteith
Product Marketing Manager， AfterShip
![kendall monteith]()
“Ensure your ad strategy is consistent across channels and dynamically merchandise to further encourage your customers to increase basket size and spend more time shopping.”
Riya Jindal
Technology Partnerships Manager, Nosto
![riya quotes v]()
“Collecting high-quality reviews using photos and videos, customer and product attributes, especially in upsell emails can increase conversion and add social proof”.
Gabrielle San Nicola
Agency Partnerships Manager， Okendo
![gabrielle san nicola]()
“Create a month to month BFCM calendar and consider your audience segmentation, email and SMS schedule, checkout flow and mobile site in advance”.
Megan Blissick
Head of Agency Partnerships, Retention.com
![sarah kang aftership]()
“Forecasting demand using historical data and seasonality to optimize stock levels and inventory receiving/shipping cutoff dates is key to inventory management success.”
Krista Pisciotta
Technology Partner Manager， ShipBob
![krista pisciotta]()
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Key Learnings
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Create an Exceptional Post-Purchase Experience
Branded tracking pages are powerful touchpoints where you engage with customers. Provide an estimated delivery date, multi-shipment information and social media links.
Personalize Product Recommendations
Recommend products in your customer’s shopping journey to drive additional revenue. For eg, recommend a lip liner in their tracking page following a lipstick purchase.
Engage with Shoppers
Create upselling opportunities for shoppers by showcasing real customer reviews and personalized product recommendations so they can continue shopping your catalogue.
Prepare for Operations Early
Prepare for BFCM early by setting up a month to month calendar, forecasting demand through inventory management and optimizing your tech stack in time for the holiday rush.
More Resources
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4 industry experts share game-changing strategies to boost your ROI and achieve recording-breaking results this peak season.
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Explore the game-changing world of AI-driven personalized product recommendations, loyalty and revenues with AfterShip, Yotpo and our customer Dime Beauty!
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Must-know strategies for automating post-purchase customer experiences, inventory management and transparent communication.
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