Customer Psychology: How To Engage With The Detached Consume
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With the rise of diverse shopping platforms, consumer behavior has significantly evolved. Shoppers now navigate seamlessly between websites and social channels, creating numerous touchpoints for engagement throughout their daily routines. In a dynamic round table, experts from AfterShip, Justuno, Omnisend, Lucky Orange, KNO, and Simple Bundles delve into strategies for capitalizing on these opportunities, offering insights into how businesses can effectively connect with customers across multiple channels.
0:01:00 - Agenda and speaker introductions
0:04:00 - What is AfterShip?
0:05:36 - Fears that arise during shopping onsite - where do they come from and how can they be addressed?
0:27:39 - What are the prime ways to actually learn about your customers’ psychology and emotional triggers and how to apply it into your campaigns
0:44:40 - What is post-purchase detachment and how can brands address honesty, transparency and purchase reinforcement today?
0:45:15 - Impactful social proof strategies brands can use in today’s e-commerce landscape
1:00:45- Putting it into practice
Speakers
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Sarah Kang
Sr. Strategic Partnerships Manager, AfterShip
“Shipping reviews themselves are a really powerful way for collecting post-purchase feedback on the shipping experience. This feature allows brands to really gather those insights, get detailed reviews,and then analyze them so they can understand common paint points”
Sarah Kang
Sr. Strategic Partnerships Manager AfterShip
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Putting It Into Practice
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Behavioral Triggers in Email and SMS
Implement ideal behavioral triggers in email and SMS flows to capture customer attention and drive engagement. Learn how to effectively use these triggers to enhance your marketing strategy and improve conversion rates.
Optimizing Customer Journeys
Apply customer psychology principles to optimize the shopping experience across various channels. Understand key behaviors and preferences to create memorable and effective customer journeys that boost satisfaction and sales.
Engaging Onsite Visitors
Utilize advanced website tracking techniques to engage with onsite visitors. Focus on creating personalized experiences that resonate with both identified and anonymous users, increasing overall interaction and retention.
Comprehensive Marketing Metrics
Identify and act on key behaviors to improve critical marketing metrics. Use data-driven insights to refine your strategies, ensuring continuous improvement and higher performance in your marketing efforts.
More Resources
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Crafting a positive customer experience is key to sustainable brand growth for any D2C business. AfterShip teamed up with e-Commerce experts and to discuss how you can proactively shape customer journeys to address their needs.
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